While the original sweatshirt was invented by Benjamin Russell Jr., a football player in 1926, and his father who happened to own a clothing manufacturing company, the sweatshirt as a fashion item has achieved mass-market domination, repropelled by the birth of logomania in the 1980s.
The sweatshirt's commercial success is a direct result of its connotations of comfort, sportiness, and practicality. Our own prefered sweatshirt in recent years has been the loopback sweatshirt, innovated by Sunspel to make the loopback fabric uniquely soft, light and resistant to pilling. Qualities that allow their sweatshirt to be cut with a modern fit without compromising on comfort.
The Idea Reborn
About two years ago we reached out to a credible partner with the experience of creating pieces made of the finest cashmere, with a state-of-the-art knitting mills in Inner Mongolia. Based on our own design, we initiated a manufacturing process and set our standards very high, to achieve a more affluent kind of a sweatshirt. Obviously, while keeping all the right details, such as the 'V' neck construction and ribbed sleeves and hem.
Most early American sweatshirts, from the 1930s and 1940s, had a 'double V' neck construction on both the front and the back of the neck. By the 1960s, it often became just a flat overlock stitch on the collar, just for decoration which we decided to incorporate into our design. To help us accomplish all the right details, each step in the manufacturing process was meticulously followed and controlled by our small team from start to finish, sending samples back and forth, during the course of two years.
We believe, that Lund & Lund cashmere sweatshirt is an ideal all-year, every day piece. Constructed with a raglan shoulder and a slightly boxier, shorter cut, it works beautifully with our high rise trouser. The perfect length that is neither too short nor too long, allows our sweatshirt to be worn under casual tailoring or on top of denim or flannel trousers.
We sincerely hope that it could become a truly unisex piece, sort of a 'boyfriend sweatshirt'. If this would be the case, we recommend to go up only one size as it balances it out while implying that the sleeves would be too long for the wearer's arms. The Lund & Lund cashmere sweatshirt is currently available in denim blue, grey, navy and camel.