Drago Lanificio in Biella
Since 1973, DRAGO has been at the heart of Italian craftsmanship, producing exceptional fabrics for men that blend timeless tradition with modern innovation. As a fully integrated woolen mill, DRAGO meticulously selects the finest raw materials to create over 1.7 million meters of high-quality fabric each year. These premium fabrics are not only a staple in the Italian market but are also sought after by leading international brands, particularly in Japan, Korea, and the United States.
As DRAGO is one of our favourite Italian mills when comes to Made-to-Measure selection we wanted to explore how the company continues to redefine Italian textile excellence on a global scale and talked to their marketing and communication manager, Mr. Alessandro Botta. Enjoy!
Can you tell us about the origins of your company and why you chose to focus on sustainable fabrics for men?
In 1973, the DRAGO family laid the foundation for what would become a cornerstone of Italian excellence: a historic spinning mill that set the standard for the renowned wool mills in Biella. Over the years, DRAGO has risen to dominate the market, establishing itself as a leader in the textile industry. By 1980, the company had expanded its reach globally, creating a seamless international sales network admired worldwide.
Today, DRAGO is much more than an Italian fabric producer—it’s a symbol of heritage and innovation. Combining the timeless values of Italian tradition with forward-thinking creativity, DRAGO crafts premium-quality fabrics for men with precision and passion. As a fully integrated woolen mill, every step of production is meticulously managed, from the careful selection of the world’s finest raw materials to the creation of fabrics that set new benchmarks in luxury.
What role does Biella, known for its textile heritage, play in shaping your approach to fabric manufacturing?
For centuries, Biella has been the beating heart of Italy's textile industry, playing a pivotal role in shaping the evolution of companies like DRAGO Lanificio. This small yet influential region has become synonymous with excellence in fabric production, thanks to a seven unique combination of historical, geographical, and economic advantages, which are:
1. Rich Water Resources
The pristine rivers and springs of Biella provide exceptional water quality, perfect for washing and dyeing wool—a cornerstone of premium textile production.
2. Proximity to Premium Raw Materials
Strategically located near the Alps, Biella historically enjoyed easy access to high-quality wool and, later, to the world’s finest fibers.
3. Generations of Skilled Artisans
Biella is home to a deeply rooted tradition of craftsmanship, where expertise in spinning, weaving, and finishing has been honed and passed down for centuries.
4. Innovative Spirit:
During the industrial revolutions of the 19th and 20th centuries, Biella became a hub for cutting-edge advancements in textile machinery and techniques, solidifying its reputation as a leader in quality fabrics.
5. Commitment to Luxury and Quality
Known for producing premium wool fabrics, Biella’s textile industry has consistently catered to the world’s most discerning markets, building a global reputation for luxury.
6. A Legacy of Family and Community
The textile industry has shaped Biella’s identity, fostering a culture of collaboration among family-owned businesses and cooperatives that sustain the region’s prominence.
7. Global Influence
Biella’s companies have established strong international trade networks, exporting exquisite fabrics to fashion capitals worldwide and cementing the region’s status as a global textile leader.
These distinctive factors have propelled Biella to the forefront of the global textile industry, making it a cornerstone of Italian fashion and luxury. Its enduring legacy continues to inspire and drive innovation, ensuring that names like DRAGO Lanificio remain synonymous with excellence.
What challenges have you faced in the textile industry, and how have you overcome them?
We thrive on embracing challenges, turning them into opportunities for growth and innovation. Our unwavering commitment to staying at the forefront of technological advancements has allowed us not only to adapt but to excel. Even in the face of adversity, we have transformed obstacles into catalysts for internal development, consistently achieving exceptional results and reinforcing our reputation for excellence.
If you had to choose one fabric from your latest collection, what would it be and why?
Our groundbreaking Skyfall 14.5 micron Collection has redefined the standards of luxury textiles, setting a new benchmark in the high-end market. This remarkable innovation showcases our dedication to pushing boundaries, resulting in a pure merino wool fabric so exquisitely fine that it surpasses even the finest cashmere. With Skyfall, we haven’t just met the challenge—we’ve revolutionized the world of premium fabrics.
Are there any exciting projects or partnerships on the horizon aimed at advancing your production process or expanding your fabric offerings?
We are driven by an unwavering commitment to embracing challenges and pushing the boundaries of excellence. Our passion for innovation fuels our relentless pursuit of advancing our products, services, and brand experience. Our ultimate goal is to invite our customers into the heart of the DRAGO universe, immersing them in every aspect of our craft and vision. With every step forward, we strive to deliver not just fabrics but an extraordinary experience that embodies the essence of our company.
Finally, what’s your philosophy on style?
DRAGO has long been a symbol of unparalleled quality—a standard reflected not only in the style of our products but in every aspect of our approach, from our actions to the way we serve our customers. At the core of our identity lies a foundation of timeless elegance, infused with a bold personality that commands attention, stands out effortlessly in any setting, embodying class, sophistication, and the art of true distinction.
Explore our Made-to-Measure collection made with the DRAGO Lanificio fabrics
