Great Items Never Age

The other day we saw a blog post about our jacket made in 1970's from John G. Hardy wool, nowadays Hardy Minnis.

It was found by Ms. Clara Lidström at Myrorna second hand store this autumn for 125 Swedish krona. Exquisite wool quality from a men's tailor Lund & Lund said the label inside. She googled us and found out that we are still active and that our jackets today cost between 9,000-15,000 Swedish krona. The jacket was as good as new and she loved how it was made.

Photo: Underbara Clara

According to Clara (and us based on the photos from her blog), it fits perfectly over the shoulders and is surprisingly swung in at the waist so that it follows her curves exactly.

She wasn't expecting that from a men's jacket – but little she knew that this model is our equestrian jacket, slightly shorter, with wider lapel and thoughtfully nipped at the waist. It's how we made men's (and women's) jackets back in 1970's. When developing our own designs, we still think of our items to be worn by men and women alike, for years to come.

Photo: Underbara Clara

Clara wore our jacket during the autumn instead of a cardigan. You can do it as well, just look at Clara and find your own way!

“There is a fountain of youth: It is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.” – Sophia Loren

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Ten C

INSPIRED BY JAPANESE CRAFTSMANSHIP