Editorial

Named after the Danish tale by Hans Christian Andersen, The Emperor’s New Clothes or Ten C forces us to look beyond fads and trends and towards the value of well-crafted clothing built to last a lifetime.
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De Bonne Facture revisits the typically seductive optimism combined with anti-conformism and chic attitude with a charming Parisian airiness. For us at Lund & Lund, this was a classic French love affair at first sight.
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Discover the beauty of Stockholm and its hidden gems. Experience the magic of Fjäderholmarnas Krog, where top-class food awaits on the enchanting island of Stora Fjäderholmen, only 25 minutes away by boat from the city.
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At Lund & Lund we know our history of corduroy trousers and jackets. In the 1960s, it was the sartorial choice of The Beatles, Jane Birkin and Brigitte Bardot. Today, corduroy is a go-to choice of both quirky intellectuals and a country gentlemen.
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According to the Forbes Magazine, if there was a Vatican for luxury shirts, Luigi Borrelli would easily assume the role of Pope.
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