De Bonne Facture: A French Affair

I imagined a menswear wardrobe that brings back memories while always feeling up to date. A label with simple lines and quality materials that last. Clothes that can be put on, used, infused with movements, personal stories, while connecting them to the ateliers that have made them, to the hands that have assembled them.

Clothing is closely linked to nature, to agriculture where the fibers stem from: the cotton and linen flowers, the thistles that were used to brush flannels, the wool from the sheep shorn by farmers. Some textile regions keep cultures of craftsmanship alive. They are often linked to their landscapes and the activities of their inhabitants, like wool in Brittany, close to the ocean, or wool and leather in the Tarn, in the Midi-Pyrenean. Paying a tribute to these local cultures of craftsmanship, highlighting "made by" without being limited to a country, is central to my philosophy.

Déborah Sitbon Neuberg
Founder & Artistic Director

De Bonne Facture is a French phrase to describe a work of quality, be it a piece art, literature or an object. The brand revisits the typically seductive optimism combined with anti-conformism and chic attitude with a charming Parisian airiness. It adds timeless and sustainable design, natural materials and fabrications, entirely made by independent and family-owned companies in regions with recognized know-how. For us at Lund & Lund, this was a classic French love affair at first sight.

Cozy jacquard wool sweaters, timeless lovely oversized coats and balloon fit trousers in soft neutrals and heavy fabrics: these are just a few of the no-nonsense essentials De Bonne Facture has to offer this season.