Editorial
The idea was to start a specialty shirt store that sold high quality products at an honest price, a completely new take on the retail business models of the past. Fairness and respect would be paid to the makers of the shirts, the factory workers, prioritized through direct communication.
The Simonnot-Godard house, founded in 1787, represents the last French creators of woven handkerchiefs. They produce only linen and cotton handkerchiefs, made of the finest yarns.