{"product_id":"blue-bleach-wash-965-john-jeans-regular-fit","title":"Blue Bleach Wash 965 John Jeans - Regular Fit","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTHE BRAND\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFortela is an Italian brand built on a single conviction: that the best garments are not the newest ones, but the ones that endure. Founded as the natural extension of Alessandro Squarzi's personal philosophy and wardrobe, Fortela draws from an authentic archive of military, workwear and vintage tailoring, reinterpreted and crafted between Italy and Japan by artisans who have spent their careers mastering a single craft. Each piece is designed to be lived in, worn out and passed on.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe Fortela 965 John is a jean built without compromise. Made in Italy from a 100% cotton selvedge denim of exceptional quality, this is a pair of jeans that takes the denim tradition seriously, as genuine commitment to the construction details and the material honesty that made those original garments worth wearing in the first place.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bleach wash gives the jean a natural, sun-faded mid-blue that reads as lived-in from the very first wear. The fading is uneven in the best possible way, lighter at the thighs and seat where a well-worn pair of jeans naturally fades, deeper in the folds and seams. Creating a surface with real depth and movement that a flat or uniform wash cannot replicate. The raw, chain-stitched hem adds a final detail that speaks directly to the jean's workwear heritage.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe silhouette is a regular fit with a slight taper from the thigh to the hem, enough structure to look considered without feeling restrictive, and generous enough through the seat and thigh to move comfortably throughout the day. Copper tack buttons, chain-stitch seaming sewn with a Union Special machine and a hand-stamped Fortela logo on the pocket lining complete a jean where every detail has been chosen with the same conviction as the fabric itself.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e 965 John\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton denim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWash:\u003c\/strong\u003e Bleach wash, mid-blue with natural fading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Regular, slightly tapered\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Chain-stitch hem (Union Special machine), copper tack buttons, hand-stamped Fortela pocket lining\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWEAR IT WITH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe mid-blue bleach wash sits naturally at the heart of the off-duty wardrobe. With a plain white Fortela tubular T-shirt and a clean leather sneaker it is a complete and entirely unfussy look that needs nothing added. With the jungle jacket or a overshirt over the top the combination carries the workwear and trucker spirit the jean was made for. For a more considered result, a crewneck sweatshirt or a lambswool knitwear gives the bleach wash a warmer, more deliberate companion. A jean that gets better the more it is worn and that rewards those who do not baby it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSIZE \u0026amp; FIT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eTrue to size, regular fit with a slight taper from thigh to hem\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe denim will continue to soften and develop in character with every wear and wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCARE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eWash sparingly and inside out at 30°C to preserve the wash and slow further fading\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry, hang to dry away from direct sunlight\u003c\/li\u003e\n\u003cli\u003eThe natural fading will continue to develop and deepen with wear over time\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product-single__description rte\"\u003e\n\u003cdiv class=\"table-wrapper\"\u003e\n\u003ctable width=\"100%\" style=\"height: 142.125px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 23.6875px;\"\u003e\n\u003ctd style=\"height: 23.6875px; 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